Tuesday, February 19, 2013

If You Build It, Don't Blow It! Facebook Follies.

A long while ago, in a distant galaxy- I shared a very creative, effective video and a lawyer's page with my friends on Facebook. The material resonated with me. Not just valuable information, it was very direct and genuine and I felt a "kinship" of sorts with the author. I thought it was a great example of how social media could be used to build relationships. I couldn't even tell you how I came across the video, but I was ready to be a fan, promoting it to my contacts.

I sent a private message to the lawyer as well, with kudos and a question. I was sure I was starting a relationship with someone who would be a worthwhile and interesting connection at the same time I could bring him some attention. In fact, the page got several "likes" and at least one more share and comment originating from my post.

What happened? Absolutely nothing. No response. No answer. I was disappointed and then I felt duped.

My conclusion? Someone else is posting to the page. The lawyer himself isn't monitoring the page. It's a pure marketing play. A bad one. It's the classic "standing on the corner with a megaphone" situation. What a waste. I would have been fine with a short acknowledgement, and truthfully- I'd be fine if someone had authored it for him. I respect time management; leverage where you can.

If you use social media, make it social. If people want to interact with you- hallelujah! That's marketing gold. Pay attention. Otherwise you aren't just losing the opportunity for a positive impact, you're passively creating a negative one. From delighted to duped, in about a week. He had my trust, based on a terrific video that really appealed- and then he lost it. I suppose I'm not the most powerful influencer, but you never know, someone I know might have become his client or recommended his product offerings.

Don't let it happen to you. If you build it- don't blow it.

[And did you know you can interact with me on Successfully Solo's pagePlease do! I'm around nearly daily- unless it's the weekends, when the world beyond "i-this-n-that" calls!]